Amid an ever-evolving cultural fabric and a milieu that wakes up to social media outcry, the need to be aware, mindful and, most importantly, conscious of our beliefs is integral to this nation. MTV launched a brand campaign ‘Bewakoof Mat Bano’ to stress the importance of knowing your democratic basics and not be blinded by the authority. Here are five such content-driven campaigns by brands that made an impact: This year too, many brands took resort to user-generated content and shared real stories of people who are true heroes for our nation. And there couldn’t be a better way than creating content-driven campaigns that give brands the power to tell real, authentic and mindful stories in the most creative formats. Republic Day is always an opportunity for brands to connect with their consumers emotionally through patriotic messages and campaigns.
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